Tips

Struggling to get survey responses? Learn how to maximize response rates (and collect better data) with data-driven strategies and design best practices.

Market research automation uses AI to interpret data, create visualizations, and more—saving marketers time and resources throughout the process. Find out how.

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

Learn how to use quizzes to grow your e-commerce store with 10 proven strategies, real brand examples, and ready-to-use templates.

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

"How satisfied are you with the speed and reliability of our service?" On the surface, that looks like a perfectly reasonable survey question. But read it again. What if the service is fast but crashes constantly?

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

We sifted through 10,000 customer forms to uncover what’s behind the most effective lead capture forms. Use these five proven tactics to boost form performance all year long.

Peanut butter and jelly, grilled cheese and tomato soup—some things are just better together. Like Typeform product recommendation quizzes and powerful integrations that help you score leads, create seamless checkouts, and more.

The right questions keep customers curious. A well-phrased quiz isn’t just engaging—it’s effortless to answer. Learn how to craft questions that spark interest, boost responses, and keep customers hooked.

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.

Customer feedback can fuel product-led growth by guiding innovation and improving user experiences. Here's how to harness this feedback to stay ahead in a customer-centric market.

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

Get 18 demographic survey questions covering age, income, education, and location, plus best practices on phrasing, sensitive topics, and sample size planning.

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.