Tips

Cookies are now a piece of marketing history and the future of B2C looks a lot like a conversation. Wondering how to break the ice? There’s no better way than with a form.

From creating content to formulating a winning growth strategy, AI is a treasure trove of possibility and potential. These are 10 ways to combine powerful tools like Typeform and Zapier with generative AI to work more efficiently and creatively.

Learn about why and how marketing experts use forms and surveys—or rather, when they don’t use them.

Understanding your customer is the key to successful marketing. Zero-party data lets you run rings around the competition by creating a more customized, targeted, and personable marketing strategy.

Stop adding to the overwhelming noise your customers are trying to tune out online - and start listening to them through forms instead.

Conversations are the single best way to gain accurate and unique insights into your customers. Learn the ins-and-outs of conversational marketing with our deep-dive guide!

Forms are not just a necessary evil—they can be dynamic, beautiful, engaging, and critical to growth. Here are 13 ways to leverage forms for your marketing efforts.

Generative AI is the next generation of artificial intelligence that has been making big waves in the world of content creation with tools like ChatGPT and DALL-E. Here are 16 ways you can use it to up-level your marketing (with examples).

A step by step guide on becoming more accessible in design from Typeform’s Senior Product Designer, Yuri Martins.

COVID-19 has transformed the way we work. But what's been the impact? This infographic has the answers, thanks to input from thousands of workers around the world.

An inside look at our three-week Facebook campaign for lead generation, and the quiz that helped Typeform build brand awareness.

Tried all the basic ways to generate leads? Feel like you need some inspiration to fill your email list with hot leads? Well, look no further. Here are our top tips to get more leads (with expert opinions!)

You’ve got visitors, and now you need to turn them into customers. It start with knowing their needs. Here’s five tests you should be running on your landing pages.

How you ask is everything—but it’s hard to get it right every time. Here’s some tips from a Professor of Social Interaction to help you get the answers you need.

Tips for building a beautiful experience and getting the feedback you need.

“Is the music you listen to actually right for you?” Find out how an interactive quiz can help you conquer Facebook.

Just getting started with Facebook marketing? Read on to see how our own Facebook foray goes as we take you through the basics.

We started our own social media business to help us find out how to create objectives, define an audience, craft a social media persona, and much more.

Your social media marketing journey starts here. Learn the what and the why—as we launch a business to test our tactics.

Customer journey, onboarding, feedback, communications, strategy, hiring, tools, even exit surveys. It's all here, straight from the people who know customer success best.

Got a good idea? Move it from minimum viable product to launch without losing your shirt.

Learn how to get meaningful feedback and strengthen existing customer relationships.

Improve memory retention with regular quizzing.

No time to spare? Grow revenue fast by asking clients what they want.

Customer research turns buyer assumptions into evidence. Covers surveys, interviews, CSAT, NPS, and a 5-step framework for what customers actually want.

A rating scale survey asks people to evaluate something on a defined spectrum. Instead of yes or no, respondents pick a point—say, 1 to 5, or “strongly disagree” to “strongly agree”—to express the intensity of an opinion or experience.

A dichotomous question is the simplest form of survey question you can ask. It gives respondents exactly two choices, usually “yes” or “no.” That’s it. No maybe. No in-between. Just two paths forward.

Online petitions have become a real way to drive change. Whether you’re rallying support for a local issue, pushing back against a policy, or championing a cause, a petition gives people a clear way to show they agree.

A customer feedback loop sounds simple in theory: you ask customers what they think, they tell you, you act on it, and they see the results. But in practice, most companies collect feedback and then... nothing happens. The loop breaks. Customers get frustrated. You miss the chance to improve.

There’s a moment in almost every conversation when things plateau. You’ve covered the weather, work, and the weekend. Then, there’s silence. You want to dig deeper, but jumping straight to “What’s your greatest fear?” feels jarring.