Tips

Make a great first impression with a survey introduction that introduces who you are, what you want, and why people should complete your survey. We’ve got four tips to help you write a survey introduction that does all that and boosts completion rates.

Data compliance doesn't have to be complex, complicated, or confusing. With Typeform, you can still collect data and stay on the right side of industry regulations while maintaining customer trust.

Surveys help brands get crucial insights into their customers, but what do you do with all that data? Analyze it. Survey analysis doesn’t have to be complicated—see how you can transform survey responses into actionable insights with this quick guide.

Want to learn more about your customers? Ask better survey questions. Dive into the first installment of our Survey School series and explore research-backed guidelines for writing stronger questions to reveal deeper insights.

Learn how to generate more qualified leads with step-by-step tips on forms, quizzes, and conversion strategies in this free lead generation mini ebook.

Struggling to get survey responses? Learn how to maximize response rates (and collect better data) with data-driven strategies and design best practices.

Market research automation uses AI to interpret data, create visualizations, and more—saving marketers time and resources throughout the process. Find out how.

Looking for a new trick to keep up your sleeve? Try any of these five spins on tried-and-true lead generation strategies.

Learn how to use quizzes to grow your e-commerce store with 10 proven strategies, real brand examples, and ready-to-use templates.

Not sure how to create beautiful and effortless mobile-friendly forms? Use these nine design tips to design striking forms that get you more—and better—data on any device.

"How satisfied are you with the speed and reliability of our service?" On the surface, that looks like a perfectly reasonable survey question. But read it again. What if the service is fast but crashes constantly?

Struggling with feedback forms? Discover how to craft surveys that encourage honest responses, improve engagement, and drive meaningful change.

We sifted through 10,000 customer forms to uncover what’s behind the most effective lead capture forms. Use these five proven tactics to boost form performance all year long.

Peanut butter and jelly, grilled cheese and tomato soup—some things are just better together. Like Typeform product recommendation quizzes and powerful integrations that help you score leads, create seamless checkouts, and more.

The right questions keep customers curious. A well-phrased quiz isn’t just engaging—it’s effortless to answer. Learn how to craft questions that spark interest, boost responses, and keep customers hooked.

Build a quiz that boosts sales and effortlessly collects data. Learn about the different types of product recommendation quizzes that help e-commerce brands sell more.

Discover how to turn your product recommendation quiz into a powerful SEO tool that drives targeted organic traffic, keeps users engaged on your site longer, and converts casual browsers into loyal shoppers using simple, structured strategies.

One of the most entertaining and easiest ways to collect data from your audience? Interactive content. Learn how to create personality quizzes that power lead generation, help you personalize the customer experience, and more.

Consumers expect brands to create personalized experiences, from marketing messages to how they shop your site. We’ll show you how your e-commerce brand can personalize using highly effective product recommendation quizzes.

Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.

Discover how plan recommendation quizzes can increase conversions, reduce churn, and create personalized SaaS experiences that customers love.

Turning casual shoppers into loyal customers doesn’t have to be complicated—follow these six simple tips to increase customer loyalty and engagement.

A disjointed customer journey wastes everyone’s time, money, and resources. And siloed data is partially to blame. Learn how to unify customer data across your GTM organization and get everyone on the same page.

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

Discover how customer data platforms (CDPs) can make your marketing smarter and your customers happier.

Sales and marketing teams often think they're working together, but still, customers and data are lost, and trust runs low. Learn about what it takes to get your organization aligned and working to serve your customers better.

Creating your first typeform is easy, but sometimes it can be tricky to know what to optimize. Learn from our Typeform experts on how to tune up your typeform and get the most out of every form.

Descriptive research is a research methodology that focuses on understanding the particular characteristics of a group, phenomenon, or experience.

Deciding to use nominal vs. ordinal data for your market research? Learn about the ordinal scale, nominal scale, ordinal and nominal data examples, and more.

Lead generation and customer acquisition are different pieces of the same puzzle. But how exactly do they work together? Learn more about how to harness the power of both to create a seamless customer (and data) journey.