Opinions and Expertise

Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.

A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

Ad campaigns aim to promote a particular product, service, or brand message. Check out the best ad campaigns that made headlines here.

The color black evokes mystery, power, fear, and even sadness. Here’s a closer look at the meaning of black, what it symbolizes, and some surprising facts.

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.

Survey data analysis involves reviewing raw materials and transforming them into key insights. Learn how to analyze survey data and best practices here.

Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.

Likert scales measure attitudes on a 5- or 7-point spectrum. Get design rules, mistakes to avoid, interpretation tips, and free survey templates here.

The 12 types of questions every survey designer needs: from Likert scales and ranking questions to conditional branching, with examples and when to use each.

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

Instagram is about looking good. And with the right Instagram photo editing app, you can instantly up your Insta-game. Learn more about the apps to keep on your home screem

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.

AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.

We all face a daily problem—or hourly, depending on how deep your GIF obsession goes: where to find the best GIFs. Don't worry, we've got you.

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

Google is turning off third-party cookies in its Chrome browsers, joining Apple’s Safari. Your next marketing move? Start collecting zero-party data.

No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.

Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.

Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

Every survey question is a psychological experiment. The words you choose, the order you place them in, the options you provide—each decision shapes how respondents think, feel, and answer. Most survey designers focus on what they want to learn. The best ones also think about how the human mind processes the question.