Opinions and Expertise

6 practical ways to create a seamless, personalized employee onboarding process that boosts engagement, retention, and culture—using Typeform.

The 2025 Facebook event image size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.

Want to know what event attendees really thought of your event? Uncover their real feelings with post-event feedback surveys that ask the right questions. Here are seven to help you get started.

Want true employee engagement? Stop approaching feedback as a checklist or metric to track. Build a culture that leads with curiosity and seeks continual improvement based on real employee feedback. The right employee engagement survey can be one of your most powerful tools.

Event feedback can be a goldmine of useful insights to create better future events—but only if you know what it's telling you. See how to interpret event feedback surveys for more accurate analysis that you can use to make your next event even more successful.

The post-event feedback survey is the key to creating better events—but only if you do it right. Approach post-event feedback as a strategic differentiator to start designing events that resonate with your audience, get rave reviews, and drive real results.

You’ve planned an event you know your audience will love—but how do you get them to register for it? Use our high-converting registration form checklist to create an effortless sign-up experience and turn visitors into attendees.

Collecting customer feedback has never been easier. Dozens of platforms promise to help you survey customers, analyze sentiment, and turn responses into action. The hard part isn't finding a tool. It's finding the right one for how your business actually works.

We’re breaking down the top marketing trends for 2025 so you don’t have to—from hyper-personalization to TikTok to video content. Read on to learn the six trends we expect to see in 2025.

A strong event registration strategy doesn’t stop after signups—it nurtures registrants every step of the way. Learn how to build excitement (and loyalty) for your highest event turnout yet.

Learn how to implement your customer success strategy with this step-by-step guide. Discover best practices, key metrics, and tips for aligning teams and automating workflows.

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

Customer segmentation lets you create tailored marketing campaigns—driving greater sales, customer loyalty, and meaningful connections. Here are four ways to do it.

Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.

Unlock the power of customer insights to create personalized experiences, drive loyalty, and fuel business growth.

Sales and marketing misalignment isn’t just frustrating—it’s costing you revenue. Learn how to break down silos, improve collaboration, and create a seamless customer experience.

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

E-commerce brands, are you missing this key tool to drive sales and customer engagement? See how product recommendation quizzes can help you engage customers, increase sales, and give your e-commerce brand a competitive edge.

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

Uncover deeper insights and deliver personalized interactions by combining zero-party data with enriched customer profiles. Learn how to create tailored journeys that drive loyalty and business success.

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!

Meet 'Now You Know'—Typeform's latest brand campaign.

Every company dreams of a loyal customer fanbase—so how do you build customer loyalty? And how do you stand out from the crowd?