Opinions and Expertise

You’ve planned an event you know your audience will love—but how do you get them to register for it? Use our high-converting registration form checklist to create an effortless sign-up experience and turn visitors into attendees.

Collecting customer feedback has never been easier. Dozens of platforms promise to help you survey customers, analyze sentiment, and turn responses into action. The hard part isn't finding a tool. It's finding the right one for how your business actually works.

We’re breaking down the top marketing trends for 2025 so you don’t have to—from hyper-personalization to TikTok to video content. Read on to learn the six trends we expect to see in 2025.

A strong event registration strategy doesn’t stop after signups—it nurtures registrants every step of the way. Learn how to build excitement (and loyalty) for your highest event turnout yet.

Learn how to implement your customer success strategy with this step-by-step guide. Discover best practices, key metrics, and tips for aligning teams and automating workflows.

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Looking for product recommendation quiz examples to inspire you? Check out these eight to see what makes a great product match quiz, from a conversational flow and integrations to recall and logic that personalizes the entire experience.

Customer segmentation lets you create tailored marketing campaigns—driving greater sales, customer loyalty, and meaningful connections. Here are four ways to do it.

Customer expectations for individual, tailored shopping experiences are at an all-time high—the e-commerce brands delivering those personalized interactions are the ones winning big. And they’re doing it with product recommendation quizzes. See how you can, too.

See how product recommendation quizzes and integrations turn zero-party data into real-time, scalable personalization—fueling growth without relying on third-party cookies.

Unlock the power of customer insights to create personalized experiences, drive loyalty, and fuel business growth.

Sales and marketing misalignment isn’t just frustrating—it’s costing you revenue. Learn how to break down silos, improve collaboration, and create a seamless customer experience.

Product recommendation quizzes are fun for shoppers, but they’re an even more powerful tool for marketing and personalization for e-commerce small businesses. See how to leverage these quizzes for data collection, personalization, and more.

E-commerce brands, are you missing this key tool to drive sales and customer engagement? See how product recommendation quizzes can help you engage customers, increase sales, and give your e-commerce brand a competitive edge.

As AI continues to evolve, it’s changing how we work—for the better. Savvy GTM teams are leveraging AI to create more effective marketing, from personalization to targeting to lead scoring. See how you can, too.

What's the difference between cold leads, sales leads, and marketing qualified leads? We’re breaking down the different B2B lead types and why getting your teams on the same page is vital for effective lead qualification.

Want to achieve more personalization, customer loyalty, and sales? Learn the ins and outs of zero-party data (ZPD) and how to leverage it for e-commerce success.

Align sales and marketing with lead scoring and automation to focus on high-value leads. You'll streamline workflows, boost ROI, and close more deals faster. Read on to learn how!

Uncover deeper insights and deliver personalized interactions by combining zero-party data with enriched customer profiles. Learn how to create tailored journeys that drive loyalty and business success.

Want more loyal customers? Dust off your psychology book. Customer loyalty is all about building an emotional connection and trust with your customers. Oh, and the psychological triggers that turn casual shoppers into raving fans.

Not sure how to address your churn problem? Try these eight strategies to reduce customer churn and boost retention.

Want to connect with your audience on a human level? Start with these tips and apply them to your broader marketing efforts, too!

Meet 'Now You Know'—Typeform's latest brand campaign.

Every company dreams of a loyal customer fanbase—so how do you build customer loyalty? And how do you stand out from the crowd?

Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

Customer sentiment is the metric companies use to measure how their customers feel about their brand, product, and services.

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.