Sales and marketing (mis)alignment
Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.
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Opinions and Expertise
The rise of adaptive, momentum-driven journeys (and the fall of the static funnel)
Human behavior isn't a neat funnel—it's a constellation of scattered but connected moments. Adaptive, momentum-driven journeys act on these moments in real time to deliver a customer experience that naturally drives conversions. That's why they're replacing the familiar but dead static funnel.
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Opinions and Expertise
Customer flows, not funnels: Why marketers are rethinking how customers move
Marketing funnels assume customers move in straight lines—but they don't. Customer flows use automated workflows to build momentum, with one action triggering the next. See how Typeform Contacts & Automations helps you meet customers where they are, automatically.
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