Opinions and Expertise

Learn from industry experts and explore diverse perspectives about what’s trending in our space.

What to know about “Now You Know”

Meet 'Now You Know'—Typeform's latest brand campaign.

Kevin Branscum

2024

Opinions and Expertise

Customer loyalty: 5 ways to stay on top of the gold rush

Every company dreams of a loyal customer fanbase—so how do you build customer loyalty? And how do you stand out from the crowd?

Lydia Kentowski

2024

Opinions and Expertise

Is your customer experience strategy up to par? 5 strategies to level up

Customer experience (cx) strategy a little dusty? Dive into these five strategies to level up your cx and start delivering the experience your customers deserve.

Sheena Fronk

2024

Opinions and Expertise

What it means to be a customer-centric organization

Customer-centricity, or being customer-centric comes up often enough if you're reading about customer success strategies. We'll cover what it is and how to apply the concepts to your own organization.

Lydia Kentowski

2024

Opinions and Expertise

The beginner's guide to building a customer success strategy

A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.

Sheena Fronk

2024

Opinions and Expertise

What is enriched data and how to leverage it for growth

Data makes the world go-round. With high expectations from customers and often limited interactions with them to get the data you need, enriched data can be the help you need to meet their needs. Learn what it is and how exactly it can be leveraged to drive success.

Lydia Kentowski

2024

Opinions and Expertise

Tools of the trade: Lead generation tools for marketers

Sometimes it feels like customers are scarce, budgets are slim, and every sale is precious. A streamlined and effective process for generating leads is crucial to preventing any potential customers from slipping through the cracks, starting with the tools you use to manage the process.

Lydia Kentowski

2024

Opinions and Expertise

How to map your customer journey (and build a better customer experience)

A stellar customer journey paves the way for a seamless customer experience (cx)—they go hand in hand. Learn how to map your customer journey, understand the pathways your audience are actually taking, and build a better cx.

Sheena Fronk

2024

Opinions and Expertise

Sales and marketing (mis)alignment

Learn how sales and marketing misalignment impacts your growth goals—and how to fix it—based on insights from our survey of 150 sales and marketing professionals.

Typeform

2024

Opinions and Expertise

17 best ad campaigns that made marketing history

Ad campaigns aim to promote a particular product, service, or brand message. Check out the best ad campaigns that made headlines here.

Typeform

2024

Opinions and Expertise

The color black: Psychology, meaning, & facts

The color black evokes mystery, power, fear, and even sadness. Here’s a closer look at the meaning of black, what it symbolizes, and some surprising facts.

Typeform

2024

Opinions and Expertise

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

Lydia Kentowski

2024

Opinions and Expertise

The irony of data privacy and personalization

Consumers want both data privacy and personalization. Though these themes sound in direct conflict, brands have to find a way to walk the tight rope of meeting both sides of customers' expectations. Here's how.

Kevin Branscum

2024

Opinions and Expertise

How to analyze survey data: Survey data analysis best practices

Survey data analysis involves reviewing raw materials and transforming them into key insights. Learn how to analyze survey data and best practices here.

Typeform

2024

Opinions and Expertise

What is relationship marketing? Best practices, examples, and more

Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.

Typeform

2024

Opinions and Expertise

Likert scale surveys: Definition, examples, and how-tos

Conducting Likert scale surveys can improve your research. Learn how this rating scale works and can give you insightful data.

Typeform

2024

Opinions and Expertise

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

Lydia Kentowski

2024

Opinions and Expertise

5 of the best Instagram photo editing apps

Instagram is about looking good. And with the right Instagram photo editing app, you can instantly up your Insta-game. Learn more about the apps to keep on your home screem

Norma Ventura

2024

Opinions and Expertise

The challenge of collecting and maintaining zero-party data (and how AI can help)

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

Alex Armstrong

2024

Opinions and Expertise

The data dilemma: How to complete the customer picture

Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.

Daniel Sandler

2024

Opinions and Expertise

6 ways AI can help you build better marketing forms

AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.

Alex Armstrong

2024

Opinions and Expertise

GIFs that keep on giffing: 6 places to find the best GIFs

We all face a daily problem—or hourly, depending on how deep your GIF obsession goes: where to find the best GIFs. Don't worry, we've got you.

Norma Ventura

2024

Opinions and Expertise

Revolutionizing customer segmentation: The power of zero-party data

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

Lydia Kentowski

2024

Opinions and Expertise

5 marketing quizzes and surveys to help you collect more (and better) zero-party data

Google is turning off third-party cookies in its Chrome browsers, joining Apple’s Safari. Your next marketing move? Start collecting zero-party data.

Norma Ventura

2024

Opinions and Expertise

Overcoming challenges in implementing zero-party data strategies

No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.

Lydia Kentowski

2024

Opinions and Expertise

6 ways to level up your marketing personalization

Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.

Lydia Kentowski

2024

Opinions and Expertise

Social media management tools: where do you even start?

Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.

Norma Ventura

2024

Opinions and Expertise

Progressive profiling: How to use micro-forms and quizzes to collect user data

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.

Alex Armstrong

2024

Opinions and Expertise

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

Lydia Kentowski

2024

Opinions and Expertise

The psychology behind surveys: How to design questions that get results

What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.

Typeform

2024