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Opinions and Expertise
What event feedback surveys tell you (and what they don’t)
Event feedback can be a goldmine of useful insights to create better future events—but only if you know what it's telling you. See how to interpret event feedback surveys for more accurate analysis that you can use to make your next event even more successful.
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Opinions and Expertise
Post-event feedback: A strategic tool for better attendee experiences
The post-event feedback survey is the key to creating better events—but only if you do it right. Approach post-event feedback as a strategic differentiator to start designing events that resonate with your audience, get rave reviews, and drive real results.
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Opinions and Expertise
The beginner's guide to building a customer success strategy
A comprehensive customer success strategy can break down customer data silos, improve sales and marketing efforts across the organization, and provide a better, more consistent customer experience. Here's how to build a customer success strategy.
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Opinions and Expertise
The psychology behind surveys: How to design questions that get results
What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.
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Tips
Create forms that click: A guide to building better online forms
Itching to know what separates an effective form from the rest? We've pulled together our best insights for what makes an irresistible form. You'll learn how to design online forms that are user-friendly, responsive, and optimized for conversions.
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