Value proposition survey template

Understanding your product, and how it is perceived by customers is key to creating a value proposition. You need to articulate what problem it solves for the customer, as well as the key benefits.

But why do you need a value proposition in the first place? It helps focus your marketing messaging. If your customers could take away just one thing from your product, what would it be? There’s no better way to find out than with a survey.

Collecting survey responses is the first step in creating a value proposition.

Your value proposition survey should speak to the customer, and seek to understand how they view the product, and what obstacles it is helping them overcome.

Once you’ve collected the responses, we’ve made it easy to analyze them with your team. You can download a shareable report, or export your data into a spreadsheet.