Firmographics survey template

Demographics tell you about your customer persona, firmographics tell you about the companies you are selling to. They comprise of company size, location, budgets, technology solutions—anything that tells you how a business is run.

All of this information is crucial to creating a targeted marketing strategy. We know that personalized marketing is key. People don’t want to just be sold to—they want to feel understood and have their needs met. The more you know about a business, the more personalized your marketing can be.

Any data collected with a firmographics survey can be exported as a spreadsheet, or sent to a business app like Office365 or Google Docs. We also integrate with Salesforce to boost your sales intel, or to collect leads from the survey.

When you’ve gathered your insights, you can use your new data to help segment your email marketing campaigns, shape your strategy and tailor your sales pitch.