Distributor Application Form
Standardize how businesses apply to join your distribution network, so your sales team reviews qualified applications before the first conversation.
Sales teams that evaluate distributor applications over email spend more time requesting missing details than assessing actual fit. A back-and-forth that stretches across days can cost you a qualified partner who moves on in the meantime. Typeform's distributor application form gives sales teams a consistent way to collect complete, comparable applications from every prospective partner.
The form collects company details, distribution territory, product categories of interest, annual sales volume, and business references. One question appears at a time, so applicants stay focused on each section rather than a wall of fields. Conditional logic adapts the application based on an applicant's distribution model. A regional distributor sees territory-specific questions that a national partner isn't asked, keeping every application relevant to the scale of the partnership.
Customize the form with your partner program requirements, qualifying criteria, and product categories. Share it via email, embed it on your partner portal, or include it in your distributor recruitment outreach. Every application feeds into your CRM or Google Sheets via Zapier, so your team compares submissions without juggling multiple inboxes. Your team spends less time chasing incomplete applications and more time building relationships with partners who actually qualify.
A distributor application form collects the business details your sales team needs to evaluate a prospective partner's fit. It gathers company background, distribution territory, product interest, annual sales volume, and business references in a single submission. It functions as the standard intake record for every partner application your organization receives.
Evaluating distributors without a consistent process means relying on reputation and gut feel over comparable data. When applications arrive informally, your team can't hold every prospect to the same criteria or make defensible decisions. A structured form ensures every prospective partner answers the same questions, so your team assesses fit rather than presentation. Use it for new territory expansion, product line launches, international distribution recruitment, and partner program renewals.
Cover every detail your team needs to assess fit before a conversation begins:
- Company name, registration details, and years in operation
- Distribution territory and target markets
- Product categories of interest and sales volume targets
- Existing customer accounts or distribution relationships
- Business licenses, certifications, and trade references
Typeform's File Upload field lets applicants attach business licenses, proof of insurance, trade certifications, or company registration documents directly in the application. Accepted file types include PDF, JPG, and PNG, with a 10MB limit per file. Documents arrive alongside each application's details, so your team reviews credentials and business background in one place. File Upload is available on paid Typeform plans.
Set up conditional logic to branch by distribution model, so each applicant sees questions relevant to their setup. A wholesale distributor sees questions about warehouse capacity, minimum order volumes, and existing retail accounts. An online reseller sees questions about platform presence, monthly traffic, and fulfillment capability instead. Each applicant completes only the fields that match how they actually operate.
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