Customer loss survey template
Get closure and find out why they left
This type of survey is not only a good way to learn about mistakes you’ve made, but it’s an opportunity to find out more about your competitors too.
The people with the best information are the customers who have just switched. They’ll have done all the research and spoken to your competitors about what they can offer. Make sure to include questions that’ll help you understand your market position, and how you can compete
There’s no better way to learn about what you’ve done wrong, than from an ex-customer. Use this survey to really dig into the detail, and understand why you were selected as a provider in the first place, and what happened along the way to make them leave you.
Remember this exercise isn’t about getting the customer back. They’re less likely to give you honest answers if they feel it is just a sales ploy.
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