Skip to main content

Consumer behavior survey template

Understand your customers' purchasing lifecycle

Consumer behavior survey template

Works great on every device.
Start with this template
Consumer behavior survey template FAQs:

A consumer behavior survey is a great way to better understand your customers. Whether it’s the frequency of their purchases, to the decisions they make about them, to their budget. Knowing more about how your customers approach their purchasing decisions can help you shape your products, marketing, and sales tactics for a better outcome.

Do the majority of consumers start their search online? Focus on your website and SEO. Do many look to repurchase your products after 1 year? Plan your retargeting campaign around this new insight.

Asking demographic questions about the person completing the form—their age, gender, employment status, income, and so on—will allow you to segment your strategy and be more targeted with your approach.

Do women under 45 make their purchasing decisions differently to men over 25? Knowing this, in combination with your consumer behavior insights can help you personalize your sales and marketing tactics and attract more customers.

Get inspired by relevant templates and categories

3200+ Templates, 300+ Integrations

Media Consumption Survey Questions

Media Consumption Survey Questions

Build content strategy on real data. Collect media format preferences, platform habits, and consumption patterns in one organized survey.

View template

Business Travel Survey Questions

Business Travel Survey Questions

Stop setting travel policies without input from the employees who actually travel. Collect comfort ratings, booking experience feedback, and policy suggestions in one organized survey.

View template

Survey on the Internet

Survey on the Internet

The way people use the internet decides whether your ads land and your site works. Collect input on the devices they use, the sites they visit, and their online habits.

View template

Competitor Survey

Competitor Survey

Your customers compare you to rivals you might not even be watching, and quietly pick a side. Collect input on why buyers choose you, choose competitors, or switch between you.

View template

Marketing Survey Questionnaire

Marketing Survey Questionnaire

Marketing built on assumptions burns budget on the wrong message, to the wrong people, at the wrong time. Collect input on brand perception, buying habits, and what your audience wants.

View template

Brand Tracking Survey

Brand Tracking Survey

Brands that skip tracking data make major decisions blind to how the market actually sees them. Collect awareness, perception, and favorability ratings from your target audience on a recurring schedule.

View template

With Typeform, you can 
customize everything

Change text, colors, and even logos to match the look and feel of your brand. Then embed forms smoothly onto web and email.

Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.

Stay efficient by connecting forms to your workflow. Typeform integrates with 300+ tools including Slack, Zapier, and HubSpot.

Glossy Locks brand collage with logo, typography, star rating, hair combing photo, and color palette
Glossy Locks hair quiz on mobile showing product recommendations for The Mask and The Serum
Typeform to Slack integration diagram showing product rating data flowing to a feedback channel

Access 3,000+ templates