Competitor research survey template

First things first, to get the most honest insights, try not to name-drop your competitors—you want to know the first brand that springs to their mind. You probably don’t want to do any marketing on competitors’ behalf.

If they do mention one of your competitors, ask what they like about them, or what makes them memorable. Maybe it’s their pricing, marketing, design, social media presence. The deeper you dig, the better the insights.

Typeform allows you to organize and manage your responses automatically. You can easily integrate your form with your favourite apps—gather data in Google Sheets, analyze in Google Analytics and organize in project management tools like monday.com or Asana.

Our unique recall function and logic jumps make the form feel like a conversation, so respondents are more likely to open up and give honest answers. For example, you can ask for their name and ‘recall’ it later to address them personally. Logic jumps let you ask the right follow-up questions, or skip them if they’re not needed.