Tips

Get actionable tips and tricks about building forms, quizzes, and surveys that can help you collect more and better data.

Tips

The four types of customer data and how they can prepare you for the cookieless future

The cookieless future is coming any day to be the new reality for marketers: no more third-party tracking cookies, just the four types of customer data, and a whole new perspective on marketing and personalization. Learn more about the future, now.

Typeform

2024

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Want more email signups? Try lead magnets

If you want to grow your email list, lead magnets might be the answer. Here's everything you need to know about the different types of lead magnets, plus expert tips on implenting them into your strategies.

Typeform

2024

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Demographic survey question guide: Examples and best practices

Demographic survey questions include age, gender, and income. Learn more about demographic question best practices, examples, and more.

Typeform

2024

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The 8 types of market research and how to use them

There are eight types of marketing research you can try to stay ahead of the competition. Learn more about marketing research methods and how to use them.

Typeform

2024

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5 ways to make your marketing strategies more human

A humanized marketing approach can make all the difference in building consumer trust, especially in a new age of AI and automation. Here are a few strategies that can help.

Lydia Kentowski

2024

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The 6-Step Guide to Market Research Processes

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Typeform

2024

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Types of questions: Survey question types, examples, and tips

Learn about different types of questions to improve your survey completion. Get started today and craft better survey questions designed to keep people engaged.

Typeform

2024

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Market research: What it is, how to use it, + examples

Market research allows you to categorize your target audience to better understand your consumers. Learn more about how to do market research here.

Typeform

2024

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3 ways personalized surveys can boost form conversions

Survey personalization can go a long way in building trust with your audience, creating a more streamlined and relevant experience, and earning engagement. Learn more about adding survey personalization to your strategies.

Typeform

2024

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The data on data (and how to collect it better)

In 10+ years, our customers have collected over 2.9 billion responses with over 8 million forms. So we have a lot of data... about data collection—and tips for how to do it better. Read the report to learn more.

Typeform

2024

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What is brand perception? How to measure and improve it

Discover what brand perception is, why it matters, and how to measure and improve it using surveys, social media analytics, and customer feedback. Learn actionable strategies to shape your brand's image effectively.

Typeform

2024

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41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.<br>

Typeform

2024

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43 customer satisfaction survey questions + 7 do's and don'ts

Use these customer satisfaction survey questions to inspire your next typeform.

Lydia Kentowski

2024

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How to build your anonymous user engagement strategy

Cookies will soon be a thing of the past. An anonymous user-engagement strategy will help you collect data, meet your goals, and protect visitor privacy.

Typeform

2024

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Strategies for Zero-Party Data Collection: 9 Proven Methods + Examples

There are all sorts of small ways to collect the data you need from customers. Here are 9 expert strategies to get the data you need by asking your audience directly.

Lydia Kentowski

2024

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How to leverage zero-party data for marketing attribution

The cookieless future is here, so how are marketers supposed to correctly assign attribution, build informed strategies, or understand their customers? Zero-party data is your friend: learn how to collect and leverage it with this guide.

Kevin Branscum

2024

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Zero-party data: a beginner’s guide

What is zero-party data? And how does it affect your business? Explore the evolution of data collection in a cookieless era and stay ahead in the changing landscape of digital marketing.

Typeform

2024

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Survey design: Best practices and 15 expert tips

Beautiful surveys perform better. Read our 15 top tips to make more effective surveys and create a bigger impact with your business.

Lydia Kentowski

2024

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51 brand awareness survey questions + best practices

Supercharge your brand awareness surveys with these best practices and question ideas.

Lydia Kentowski

2024

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Decoding Lead Generation Lingo: A Back-to-Basics Guide

The world of lead generation is full of acronyms and jargon. If you’re struggling to keep up, this back-to-basics guide will set you and your team on the right path.

Typeform

2023

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20 essential brand perception survey questions + template

Brand perception survey questions help you gauge the strengths and weaknesses of your brand’s image. Discover what to ask on your next brand perception survey.

Typeform

2023

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Progressive profiling: A better way to collect customer data

Want to understand your audience? You need to play the long game. To lead with consent, compliance, and trust, learn about customers throughout their journey with progressive profiling.

Typeform

2023

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How to qualify a lead with an assessment

Not all leads are created equal. A lead qualification survey is one of the best ways to identify high-intent prospects. That means less wasted time for you and your potential customers. This guide will show you how to build a lead qualification survey step by step.

Typeform

2023

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How to survey your target audience

Target audience surveys are an effective way to gather information about your ideal customer to guide marketing efforts, assess product-market fit, and more.

Typeform

2023

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Qualitative vs. quantitative research: A simple guide

Quantitative research deals with numbers and statistics, while qualitative research involves pulling information from experiences and stories. <br>

Lydia Kentowski

2023

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Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

Lydia Kentowski

2023

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The four types of customer data and what they can do for you

Customer data is a powerful tool; it provides valuable information about customers such as contact details, preferences, and interests. If you can learn to differentiate and harness their power, you'll be leaps and bounds ahead of the competition.

Typeform

2023

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Are your surveys lying to you? Find and remove survey bias in four steps

A well-crafted survey gathers great data and fuels better decisions. But bias often lurks in the wings, threatening to skew results. Find out how to spot survey bias, properly conduct research, and capture more accurate answers.

Typeform

2023

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A tactical guide to creating click-worthy user-generated content

User-generated content isn’t just for B2C brands and influencers. Any company can add a UGC arrow to their quiver. Just ask Taylor Swift. In this article, we’re giving you six ways to level-up your UGC game.

Typeform

2023

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Advanced survey techniques: what we use at Typeform and why it works for us

We interviewed Typeform Data Analysts Joran van Heugten and Francesco Mora to take a deeper dive into the world of survey analysis. Jump into the minds of our internal experts and walk away with proven techniques you can employ on your next project.

Typeform

2023

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