Opinions and Expertise

Learn from industry experts and explore diverse perspectives about what’s trending in our space.

What is relationship marketing? Best practices, examples, and more

Relationship marketing involves building connections with people over time to convert them into loyal customers. Here's how to do it.

Typeform

2024

Opinions and Expertise

Likert scale surveys: Definition, examples, and how-tos

Conducting Likert scale surveys can improve your research. Learn how this rating scale works and can give you insightful data.

Typeform

2024

Opinions and Expertise

6 marketing trends to look out for in 2024

We're breaking down the top six trends in marketing for 2024, so you don't have to.

Sheena Fronk

2024

Opinions and Expertise

How to scale market research for your startup

Money may be tight at startups, but that doesn’t mean market research isn’t within reach. Here’s how to scale market research and make it attainable.

Lydia Kentowski

2024

Opinions and Expertise

5 of the best Instagram photo editing apps

Instagram is about looking good. And with the right Instagram photo editing app, you can instantly up your Insta-game. Learn more about the apps to keep on your home screem

Norma Ventura

2024

Opinions and Expertise

The challenge of collecting and maintaining zero-party data (and how AI can help)

We’ll admit: zero-party data takes work to collect, but it’s more reliable than second or third-party data. And AI can help you manage it.

Alex Armstrong

2024

Opinions and Expertise

The data dilemma: How to complete the customer picture

Data fragmentation can wreak havoc on your organization's ability to meet customer needs. Here are three tips for bringing the customer picture together.

Daniel Sandler

2024

Opinions and Expertise

Facebook event photo size: a simple guide

The 2024 Facebook event photo size is 1920 x 1005 pixels—about a 2:1 ratio. Learn what makes a great event header with examples here.<br>

Norma Ventura

2024

Opinions and Expertise

6 ways AI can help you build better marketing forms

AI helps you do what all new innovation promises to do—get your work done faster and easier, freeing up time for the plethora of tasks marketers face on the daily. Here are 6 ways AI can help you build better performing marketing forms.

Alex Armstrong

2024

Opinions and Expertise

GIFs that keep on giffing: 6 places to find the best GIFs

We all face a daily problem—or hourly, depending on how deep your GIF obsession goes: where to find the best GIFs. Don't worry, we've got you.

Norma Ventura

2024

Opinions and Expertise

Revolutionizing customer segmentation: The power of zero-party data

The end of cookies doesn't mean the end of customer segmentation. With zero-party data, we think it's actually just the start of effective self-reporting for customers. Learn how zero-party data can unlock the next level of customer segmentation and targeting.

Lydia Kentowski

2024

Opinions and Expertise

5 marketing quizzes and surveys to help you collect more (and better) zero-party data

Google is turning off third-party cookies in its Chrome browsers, joining Apple’s Safari. Your next marketing move? Start collecting zero-party data.

Norma Ventura

2024

Opinions and Expertise

Overcoming challenges in implementing zero-party data strategies

No one said collecting and implementing zero-party data was going to be easy. But it does help to know the challenges that lay ahead and solutions to help you keep the path.

Lydia Kentowski

2024

Opinions and Expertise

6 ways to level up your marketing personalization

Just because you won’t be able to use third-party cookies, doesn’t mean you can’t provide personalized experiences for your customers. You just need to change your approach to data collection.

Lydia Kentowski

2024

Opinions and Expertise

Social media management tools: where do you even start?

Here are the 10 top social media management tools you need to know. Learn the advantages of social media marketing and how to grow your business with the right tools.<br>

Norma Ventura

2024

Opinions and Expertise

Progressive profiling: How to use micro-forms and quizzes to collect user data

Make collecting zero-party data easier on you and your users. Introduce micro-forms and quizzes throughout the user journey. Here’s how.

Alex Armstrong

2024

Opinions and Expertise

Getting more out of zero-party data: Strategies for customer engagement

For years, marketers have relied on third-party cookies to help create more personalized experiences for their audiences. With third-party cookies on the chopping block, it's time to pivot to zero-party data and rewrite the playbook. Learn how to craft a customer engagement strategy using zero-party data.

Lydia Kentowski

2024

Opinions and Expertise

The psychology behind surveys: How to design questions that get results

What happens when you apply a little psychology magic to surveys? Tammy Duggan-Herd—HubSpot Sr. Marketing Manager and Social Psychology Ph.D.—shares 14 proven principles to help you write survey questions that actually get answered.

Typeform

2024

Opinions and Expertise

Optimizing survey distribution: the ultimate guide

If marketing is your superpower, then you know that data fuels your success. And while surveys can be a powerful tool in the realm of data collection, without proper distribution, you could be leaving valuable insights on the table. Read more in our ultimate guide to survey distribution

Lydia Kentowski

2023

Opinions and Expertise

The marketer’s survival guide to the cookieless future

Third-party tracking cookies are already on their way out. But, without the mighty cookie to guide marketers' insights and strategies, what's one to do? Luckily, we've put together a concise guide to surviving the cookieless future.

Kevin Branscum

2023

Opinions and Expertise

Life after third-party cookies: A recipe for better customer interactions

The end is near…for third-party cookies. But marketers don’t have to scramble to respond to the coming change. They can shift their efforts to people-first data strategies and embrace a fresh way of delivering value.

Typeform

2023

Opinions and Expertise

Feedback vs. behavior: What do customers really want?

Humans are funny. What we say doesn’t always match how we behave. To crack the code on customer loyalty, you’ll need qualitative and quantitative data. Learn how to bridge the gap in this article.

Typeform

2023

Opinions and Expertise

Unlocking insights: The best questions to ask your customers

Discover the power of asking the right questions to understand customer needs and preferences. Learn how to ask the right questions, connect with your audience, and supercharge your products and services using valuable customer feedback.

Lydia Kentowski

2023

Opinions and Expertise

5 networking skills to try at your next event

Networking events can be a huge opportunity, or a massive source of anxiety. Follow these 5 networking tips to make the most of each interaction.

Lydia Kentowski

2023

Opinions and Expertise

Why AI-powered marketing teams are about to do their best work yet

Generative AI has taken the world by storm—and the impact has been enormous for marketers. Typeform’s CPO, Oji Udezue, shares how marketers can tap into the power of AI for greater efficiency and how Typeform uses AI to help brands understand and engage with their audience.

Kevin Branscum

2023

Opinions and Expertise

What to look for when adding a photo to your blog

Choosing the best website photo is just as vital as figuring out the right words. Don’t believe me? Ask the baby with the thermal blob.<br>

Simon Dumont

2023

Opinions and Expertise

How to get started with research-driven content marketing

How do you take your content from good to great? Research. In this guide, we spoke with PeerSignal’s Camille Trent and Some Good Content’s John Bonini to explore the value of research-backed content.

Typeform

2023

Opinions and Expertise

7 Apps to make marketers better creatives

In this article, we'll explore 7 game-changing apps that bridge the gap between marketing expertise and creative needs, helping you become a more efficient and inspired marketer.

Lydia Kentowski

2023

Opinions and Expertise

How listening to your customers builds a better business

Whether you’re just getting started with VOC insights or looking for ways to fine-tune your listening skills, you’re in the right place. Read on to find wisdom from the superstars of the marketing world—where to find customer feedback, how to listen, and how to turn insights into action.

Typeform

2023

Opinions and Expertise

I'm a marketer, here's why I'm not afraid of AI

Why AI isn't coming for your job, how to leverage AI to be a better marketer, and why—from one marketer to another-I'm not worried about job prospects.

Lydia Kentowski

2023